MY SERVICES

“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” – Leo Burnett

BLOG WRITING

Whether it’s B2B or B2C, author-credited or ghostwritten, it’s no secret that I love to blog, no matter the theme. Whether it’s a topic I’m familiar with or something completely fresh, the final product remains the same – value driven, SEO-optimized and a tone of voice that’s spot on for your brand.

The results? An engaged and relevant audience, increased website traffic and ultimately, sales or downloads, demos or bespoke consultations. Score!

COPYWRITING

As Bill Gates simply put it, “content is king” - the right content will attract the right outcome. Be it evergreen articles, editorials, e-Books, promotional pieces, press releases, product descriptions and more, I’ve done it all.

With such information overload, content needs to be relevant, accurate and sharable in order to be of value and seen. Top quality content needs to sell your products and services, create thought-leadership and highlight key information and insights.

EMAIL CONTENT

Email remains the secret weapon of digital marketing as time and time again, it delivers impressive engagement, consistency and is cost-efficient. I’ve created emails which are stand-alone campaigns, others which are part of a drip campaign / workflow sequence, and others on a monthly basis.

I can help clearly articulate your positioning, be it a trigger campaign, a (re) engagement exercise, a specific service announcements or just regular updates to your subscriber base.

PROOFREADING

Perfect content can make or break your brand’s reputation! Let’s be honest, nobody loves double (double) words, grammatical errors or the wrong use of homonyms, often these blunders goo unnoticed.

So, that’s where I come in! Words, punctuation, formatting and accuracy are my thing. With years of copy experience and some sort of grammatical OCD, I know what, how, why and who to look out for when it comes to your content.

SOCIAL MEDIA

Looking for snappy, engaging social media copy which reflects your key messaging and brand's tone of voice? If you’re after a series of social posts /campaigns across LinkedIn, Facebook, Twitter and Instagram, you’ve come to the right place. The more post interaction, the more post visibility.

After a thorough competitor and industry review plus in-depth hashtag research, your social content will be just on point, connecting the right audience with the right messaging.

CASE STUDIES

If you’ve got a great customer success story, shout about it! Nothing articulates authenticity more than sharing a testimonial based on real-time experience, evidence and top notch results.

I understand the value a case study can bring to your company and brand and have therefore, created a structured methodology to ensure all the juicy bits are clearly integrated in order to highlight your USP.

LET'S DRILL DOWN

Each project will have a tailored solution according to your bespoke requirements. There's no one-size fits all approach.

Blogs

Length:
- Up to 500 words; up to 1,000 words; up to 1,500 words
Includes:
In-depth industry research
SEO keywords
Two rounds of edits
Edited copy ready to publish
Frequency: Once-off, weekly, monthly, retainer

Social

Industry / competitor research
Multi-platform posts
Hashtag recommendations
Social bundles: 4, 8, 12 posts or ongoing basis

Copywriting

Scope is project-dependant
- Articles
- Editorials
- e-Books
- Case studies
- Email Copy
- Promotional pieces
- Press releases
- Product descriptions

Zero to Hero

Launching a new biz? Starting from scratch?
- 4 x SEO optimised web pages of up to 500 words each
- 4 social media posts
ADD ONS:
- Additional web pages
- Additional social posts
- Blogs

What Clients Say

Want to work together?

Ready to start your transformation? I'd love to know more.
Simply drop me an email: talya@zwiers.co.uk or give me a call on 07789345267.