Like it or not, content is a massive part of our everyday lives. We're bombarded with up to 10,000 marketing messages a day, theres no escaping it!
In a nutshell, digital content is fresh, relevant and digestable content about a particular topic, product or service on any digital platform. The purpose? To attract, delight, educate, entertain, create awareness, persuade, up-sell and, ultimately, convert prospects into loyal customers and brand ambassadors...